Description
Georges, Est 1880: The finest place to shop in Melbourne.
The top end of Collins Street in Melbourne is affectionately known by locals and tourists alike as 'The Paris End', with its cosmopolitan boutiques, cafes and tree-lined streets.
Over the last 128 years the finest place to shop in Melbourne has undoubtedly been the store opened by Willie and Harley George the year Ned Kelly died: Georges. After being founded in 1835, by the 1880s, Melbourne had become one of the largest cities in the British Empire, and reputedly the richest city in the world thanks to the gold rush. In many ways, Melbourne was the Dubai of the 19th century. And Georges was designed to be the finest place to shop in the wealthiest city in the world. What the George brothers created was a Melbourne institution that until recent times was always a must for shopping for Melbourne's style conscious consumers.
A city's institutions are its lifeblood, its soul. For that reason Georges on Collins has been re-opened.