The heart of MSFW: Keeping you on the pulse.
Throughout MSFW, Melbourne’s City Square transforms into a vibrant hub of fashion fun. With free runways, demonstrations and workshops, fashion knowledgeable and novices alike are catered to with a moving feast of industry favourites; minutes become hours as you lose yourself to the magic of MSFW@City Square.
MSFW@City Square runs throughout the week, from early morning until evening, rain or shine.
MSFW@City Square is supported by KEVIN.MURPHY, Mecca Maxima, David Jones, Harry the Hirer, Orangetoast and Outdoor Revolutions; with media partners Herald Sun, MX and Seven Melbourne.